US Market US Market
UK Market UK Market

Introduction

Ready-to-eat food is a precooked and prepacked meal that doesn't require any more preparation or cooking. Mostly, it's popped into the oven for a few minutes, heated, and eaten.
These foods are also called prepared food - e.g., the ready-to-eat lasagna, pastas, or pizzas. Sometimes, they are also termed as convenience foods because they're very convenient. These foods meet the specific needs of convenience, nutritional adequacy, shelf stability, storage. The genre of such products have become very popular nowadays.
Convenience food, or tertiary processed food, is commercially prepared food (often through processing) to optimize ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily portable, have a long shelf life, or offer a combination of such convenient traits. Convenience foods can include products such as candy, beverages (example, soft drinks, juices and milk), fast food, nuts, fruits and vegetables in fresh or preserved states, processed meats and cheeses, and canned products such as soups and pasta dishes.
Additional convenience foods include frozen pizza, chips such as potato chips, pretzels, and cookies. Convenience food market comprises ready to cook and ready to eat products. The ready to eat includes frozen foods, chips, bakery items and others. Whereas, ready to cook has been further segmented into snacks mix, dessert mix and curry mix.
Plant Based Healthy – Ready To Eat Food

Quick & Healthy..!!

United States Ready to Eat food market is projected to further change and grow in the upcoming years. The market has witnessed several latest developments in recent years especially after the Covid phase. For instance, there is a growing trend among consumers to shift towards healthy and organic food options in their ready to eat meals. In response to this, many companies in the market are introducing new products that are low in sugar, calories, and sodium. Also, the popularity of plant-based and vegan diets is increasing and many companies are introducing new plant-based and vegan options to cater to this growing segment of the market.
Plant Based Healthy – Ready To Eat Food

Types of Ready to Eat Food

Freshly Prepared Food

Made-to-order foods, such as freshly done pizzas, pastas, chicken and rice dishes, sandwiches, subs, salads, hamburgers, etc. can be counted under this category. This type of food is prepared when the customer orders the food, and then it's prepared and handed over to them. The food can be ordered over the phone, by using an app, and via the website. A substantial amount of people also order food in drive-thru. The freshly prepared foods can also be eaten at restaurants and cafes where it's made while the customer is waiting.
However, these days such type of food is popularly categorized as ‘Prepared Foods’ and is easily available on various e-commerce sites, this section comprises of freshly prepared packed meals, example – pasta, entrees (beef/chicken/vegetables/beans and rice dishes), salads, appetizers, soups and stews.
ready-eat4

Commercially Prepared Food

Is what's available at convenience stores and supermarkets in huge numbers. This ready-to-eat food is prepared in batches long before. These typical meals are also called heat-and-eat meals. They contain preservatives to elongate their shelf life, and are typically very high in calories. It's commonly said that a typical dinner entrée contains the same amount of calories that an average American should be eating during an entire day. Consumers who use frozen snacks/appetizers as a meal replacement are most likely to do so at lunchtime. 45% have eaten frozen snacks for dinner, and 30% have had them for breakfast. Hispanics and households with kids are the most likely to do so.
So what’s the new normal? Just over 8 in 10 consumers prepare and eat their evening meal at home four or more nights per week. Whereas, 42% of shoppers say they do so more often as compared to last 2 to 3 years.
However, despite an increased passion for cooking, time pressures and a desire for more sophisticated fare are forcing Americans to further outsource their meals. Nearly one-third (30%) of evening meals are now completely prepared outside of the home; 34% are made from a mix of prepared/partially prepared and some scratch items; and 35% are made from scratch. One in five food shoppers looks for meals that require little or no preparation.
Nestlé Chocolate Bars

Popular Categories & Brands

1. Meals & Entrees

Brands: Stouffer's, Amy’s, Lean Cuisine, 365 by Whole Foods Market, Marie Callender's, Old El Paso Dinner Kit, StarKist, Jack Link’s, Barilla, Wild Planet, Rao’s truRoots.
Meals & Entrees

2. Rice

Brands: Thai Kitchen, Ben’s Original, Rice a Roni, Lundberg Family, Zatarain’s, Near East.
Rice

3. Sides

Brands: Hormel, Applegate, Tyson, Aplenty, Just Bare, Knorr.
Sides

4. Salads

Brands: 365 by Whole Foods Market Organic, Taylor Farms, Bumble bee, Betty Crocker.
Salads

5. Soups

Brands: Campbell’s, Progresso, Pacific Foods, Amy’s, Annie’s.
Soups

6. Appetizers & Snacks

Brands: Velveeta, Ore-Ida, Alexia, Pictsweet Farms, Kraft.
Appetizers & Snacks

7. Potatoes & Stuffing

Brands: Stove Top, Idahoan, Ragna’s, Betty Crocker, Pepperidge Farm.
Potatoes & Stuffing

8. Desserts & Sweets

Brands: Duncan Hines, Krusteaz, Edwards, Royal Desserts, Oreo, Hu, Tate’s. (cookies/pies/sweet snacks brands).
Desserts & Sweets
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Brands

R&R

R&R

Products

SeaPak Butterfly Shrimp, Oven Crispy Breading, Frozen, 20 oz

SeaPak Butterfly Shrimp, Oven Crispy Bre...
SeaPak Butterfly Shrimp, Oven Crispy Breading, Frozen, 20 oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $10.99
Store Price $10.99
Amazon Brand - Happy Belly Frozen California Blend, Whole, 12 Ounce

Amazon Brand - Happy Belly Frozen Califo...
Amazon Brand - Happy Belly Frozen California Blend, Whole, 12 Ounce
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Pricing MSRP $1.49
Store Price $1.49
Café Spice Chicken Tikka Masala Saffron Rice, 16 oz

Café Spice Chicken Tikka Masala Saffr...
Café Spice Chicken Tikka Masala Saffron Rice, 16 oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $7.79
Store Price $7.79
Velveeta Shells & Cheese Cups Made with 2% Milk Cheese, 2.19 oz, 4 Pack

Velveeta Shells & Cheese Cups Made with ...
Velveeta Shells & Cheese Cups Made with 2% Milk Cheese, 2.19 oz, 4 Pac...
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Pricing MSRP $5.99
Store Price $5.99
Lunchables Turkey & Cheddar Cheese Snack Kit with Crackers (3.2 oz Tray)

Lunchables Turkey & Cheddar Cheese Snack...
Lunchables Turkey & Cheddar Cheese Snack Kit with Crackers (3.2 oz Tra...
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Pricing MSRP $2.79
Store Price $2.79
Marie Callender's Chicken Pot Pie Box, 15 Oz

Marie Callender's Chicken Pot Pie Box, 1...
Marie Callender's Chicken Pot Pie Box, 15 Oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $5.49
Store Price $5.49
Hot Pockets Hickory Ham Cheddar Frozen Snacks in a Crispy Buttery Crust, Frozen Ham and Cheese Sandwich Made with Real Reduced Fat Cheddar Cheese, 4.5 Oz, 1 Count Frozen Sandwich

Hot Pockets Hickory Ham Cheddar Frozen S...
Hot Pockets Hickory Ham Cheddar Frozen Snacks in a Crispy Buttery Crus...
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Pricing MSRP $14.79
Store Price $14.79
Lean Cuisine Lasagna With Meat Sauce, 10.5 Oz

Lean Cuisine Lasagna With Meat Sauce, 10...
Lean Cuisine Lasagna With Meat Sauce, 10.5 Oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $4.29
Store Price $4.29
365 by Whole Foods Market, Tortellini Cheese Organic, 22 Ounce

365 by Whole Foods Market, Tortellini Ch...
365 by Whole Foods Market, Tortellini Cheese Organic, 22 Ounce
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $6.79
Store Price $6.79
Amazon Kitchen Butternut Mac & Cheez, 14 oz

Amazon Kitchen Butternut Mac & Cheez, 14...
Amazon Kitchen Butternut Mac & Cheez, 14 oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $7.99
Store Price $7.99
Kraft Original Macaroni & Cheese Dinner, 1.9 Oz Cups, 4 Ct

Kraft Original Macaroni & Cheese Dinner,...
Kraft Original Macaroni & Cheese Dinner, 1.9 Oz Cups, 4 Ct
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $7.99
Store Price $7.99
DIGIORNO Frozen Pizza - Frozen Pepperoni Pizza - 27.5 oz Rising Crust Pizza

DIGIORNO Frozen Pizza - Frozen Pepperoni...
DIGIORNO Frozen Pizza - Frozen Pepperoni Pizza - 27.5 oz Rising Crust ...
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Pricing MSRP $8.49
Store Price $8.49
Pacific Foods Organic Chicken Noodle Soup, 16.1 OZ

Pacific Foods Organic Chicken Noodle Sou...
Pacific Foods Organic Chicken Noodle Soup, 16.1 OZ
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Pricing MSRP $3.99
Store Price $3.99
Success Boil-in-Bag Rice, Brown Rice, Quick and Easy Rice Meals, 14-Ounce Box

Success Boil-in-Bag Rice, Brown Rice, Qu...
Success Boil-in-Bag Rice, Brown Rice, Quick and Easy Rice Meals, 14-Ou...
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Pricing MSRP $2.49
Store Price $2.49
GoGo squeeZ Fruit on the Go Variety Pack, Apple, Peach & Gimme Five, 3.2 oz (Pack of 20), Unsweetened Fruit Snacks for Kids, Gluten Free, Nut Free and Dairy Free, Recloseable Cap, BPA Free Pouches

GoGo squeeZ Fruit on the Go Variety Pack...
GoGo squeeZ Fruit on the Go Variety Pack, Apple, Peach & Gimme Five, 3...
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $13.49
Store Price $13.49
Jack Link's Beef Jerky Variety - Includes Original and Teriyaki Flavors, On the Go Snacks, 13g of Protein Per Serving, 9 Count of 1.25 Oz Bags

Jack Link's Beef Jerky Variety - Include...
Jack Link's Beef Jerky Variety - Includes Original and Teriyaki Flavor...
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $12.29
Store Price $12.29
Tasty Bite Madras Lentils, 10 oz

Tasty Bite Madras Lentils, 10 oz
Tasty Bite Madras Lentils, 10 oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $3.79
Store Price $3.79
Amy's Frozen Meals, Black Bean Enchilada, Organic and Dairy Free, Gluten Free, 9.5 oz.

Amy's Frozen Meals, Black Bean Enchilada...
Amy's Frozen Meals, Black Bean Enchilada, Organic and Dairy Free, Glut...
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $6.69
Store Price $6.69
Zatarain's Red Beans & Rice, 8 Oz

Zatarain's Red Beans & Rice, 8 Oz
Zatarain's Red Beans & Rice, 8 Oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $2.59
Store Price $2.59
Beyond Breakfast Sausage Plant-Based Patties Box,6 Pack,7.4 Oz

Beyond Breakfast Sausage Plant-Based Pat...
Beyond Breakfast Sausage Plant-Based Patties Box,6 Pack,7.4 Oz
Consumer Engagement & Conversion Quotient (CECQ) arrow
Pricing MSRP $4.99
Store Price $4.99
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